Brand Strategy & Identity Systems for Founders Who Want to Be Seen Clearly
I help entrepreneurs and leaders turn brand fog into focus – building strategy, messaging, design, and visibility that sound like you.
Based in the Netherlands.
Working with clients worldwide (in English).
Proudly featured on DesignRush for our outstanding work.
Hey, I’m Gina. I don’t build brands, I reflect them.
I work with founders, creatives, and leaders who are caught between brilliance and burnout, spinning big ideas but struggling to make them land.
Together, we turn that swirl into structure: brand strategy, voice, visuals, and visibility that finally feel like you.
I’ve helped 50+ founders sharpen their message, claim their signal, and build brands that resonate (not louder, but truer).
Think of me as your clarity mirror and brand strategist in one with equal parts strategist, storyteller, and system-builder.
Not sure where to start?
Try one of these clarity rituals and free tools for founders at the threshold.
Free Brand Glow-Up Audit + CustomGPT
A 10-minute self-assessment to see where your brand clarity is off and what to focus on next.
Instant score, no fluff, just direction.
Morning Cup of Brand Spark Podcast
Bite-sized clarity hits — near daily sparks on branding, voice, and visibility from my desk to your ears.
Need clarity before you commit?
Book a Spark Strategy Call, a focused 60-minute session to get direction and next steps.
“
You don’t need a prettier logo. You need a mirror.
You’ve always known who you are. I help you name it, claim it, and wear it like armor.
– Gina Dunn
”
Brand clarity that lands and lasts.
I don’t do logos-first or funnel-math. I start where the brand truly lives: in you.
Together, we turn your voice into a clear brand strategy, message, and visual identity that feels true to you and impossible to ignore.
This isn’t about branding that converts for a quarter and dies by the next campaign.
It’s about building a brand that resonates, endures, and actually moves people.
When we’re done, you’ll walk away with:
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A strategy that makes every decision easier
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Messaging that sounds like you (not your competitors)
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Visuals that carry your truth… beautifully
The kind of clarity that leaves a mark.Trusted by founders, advisors, creatives, scientists, and strategists alike.
Inspiring insights and top tips.
Articles to get you brand-ready!
Explore the blog for actionable tips, branding advice, and inspiring stories to help you grow your business and your personal leadership.
Substack vs. Medium vs. LinkedIn Newsletter: Which One Fits Your Brand Strategy?
Wondering whether Substack, Medium, or LinkedIn Newsletter is right for you? Compare visibility, ownership, and discoverability — and learn how to choose the one that fits your goals.
The Moment of Clarity: What Real Brand Breakthroughs Sound Like
Discover what brand clarity really sounds like through powerful emotional breakthroughs. Explore real client stories and practical ways to achieve authentic clarity in your brand.
Confidence Is a Brand Strategy
When your brand finally clicks, everything changes — content flows, messaging lands, and you show up with unshakable confidence. That’s the strategy behind the spark.
Frequently asked questions
Get the answers to your questions here.
Who do you work with?
I work with founders, leaders, and creatives who are ready to step out of brand fog and into resonance. Most of my clients are women-led or purpose-driven businesses who want more than surface design — they want strategy, execution, and thought leadership that actually sticks.
Where are you based?
I’m based in Almere, Netherlands — working in English with founders across Europe and globally. Whether you’re in Amsterdam, Berlin, London, or dialing in from further afield, we can work together seamlessly.
What services do you offer?
I provide end-to-end brand strategy and execution support through my signature packages:
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Spark Package – brand clarity and positioning.
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Presence Package – rollout and execution support.
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Flamekeeper – ongoing brand visibility and thought leadership.
Do you only offer strategy, or also execution?
Both. Strategy without execution is wasted energy. My work includes not just frameworks and positioning, but also content, thought leadership, campaigns, and visibility systems to carry the strategy into the world.
Can I book a first call with you?
Yes — start with a Clarity Call if you want deep strategic direction, or a Discovery / Spark Intro Session if you’re meeting me for the first time. You’ll leave with sharper insight and a clear next step.